Who We Are
Leadership
Meet the dedicated leaders steering the ship at Afloat Plan Home. Our leadership team is composed of seasoned professionals who share a passion for water sports and a commitment to safety. With diverse backgrounds ranging from technology and marine safety to management and communications, they bring a wealth of knowledge and experience to our mission. Their collective vision and relentless dedication fuel our efforts to ensure the safety of all water sports enthusiasts. Under their guidance, we continue to innovate, inspire, and make waves in the realm of water safety.
Founder and Chief Visionary Officer: Anthony Covelli
Anthony is a seasoned professional with extensive experience in both the maritime and automotive design industries. He excels in various areas, including product and process development, as well as cultivating entrepreneurial organizations. Anthony possesses a diverse skill set, which includes analytical thinking, proficiency in computer-aided design (CAD), effective communication, and adeptness in customer relationship and vendor management. He is a graduate of the Maritime Academy, and his unwavering commitment to marine safety greatly influences his vision for Afloat Plan Home.
Vice President Marketing: Steven Caldero
Steven Caldero is a dedicated Marketing Director known for his extensive experience and unwavering commitment to success. With over 40 years of experience as a West Coast Boater, Steven actively promotes Boating Safety by spearheading Boating Safety Days alongside the King Harbor Foundation. He excels in building high-performance executive teams and directing sophisticated manufacturing and retail organizations in the Consumer Products industry for over three decades.
Recognized for his talent in attracting skilled individuals and promoting a culture of creative risk-taking, Steven values innovation and fosters strong relationships within the Marine Industry with esteemed organizations such as BoatUS, NASBLA, and the National Safe Boating Council. He is skilled in cost reduction and containment strategies, profit optimization, forecasting, and budgeting.
Steven Caldero is a dynamic Marketing VP with a proven track record of delivering exceptional results.
Director of Digital Strategy and Design: Courtney Holst
Courtney is an experienced Marketing Strategy Operations Consultant with a diverse background in graphic design, web design, and content creation. Courtney has a proven track record in developing and implementing effective marketing strategies. With expertise in designing and managing websites on multiple platforms, including WordPress, Shopify, and Squarespace, Courtney ensures a seamless online presence. Her diverse background in graphic design, with specialized skills in Adobe Illustrator, InDesign, and Photoshop, allows her to create stunning visuals. Courtney excels in project management, successfully coordinating complex projects under tight deadlines and collaborating with diverse teams. She also brings deep expertise in print production and collateral management, effectively managing large budgets for printed materials, large format graphics, and novelties. Prior to her current role, Courtney worked as a Proposal Graphic Designer, Trade Show Exhibit Designer, and Printed Collateral Manager, where she contributed to successful RFPs, designed trade show exhibits, and managed a significant printing/novelty budget. With her strong customer liaison skills and commitment to excellence, Courtney is dedicated to supporting the mission of the organization.